Samples of my writing for Gardein
I created the tagline — ‘Deliciously Meat-Free’ — as part of a larger branding and positioning exercise for Gardein’s product launch.
I created the Gardein ‘brand statement’, which reads:
Gardein brings award-winning taste to all your meatless meals, whether it’s dinner, snacks or special occasions. Lovingly created by our dedicated chefs – the center of your plate is the center of our world.
I wrote product descriptions, and promotions, for all of Gardein’s 30+ vegan food product range, which appear on packaging and promotions across all marketing channels.